Most organizations today face the same challenges - the ability to sustain innovation, foster engagement, and build trust. 

Overcoming these challenges is predicated on the same inherent and interdependent framework - our humanness.  For organizations to win the day, they need to include both the head and the heart.  They have to go beyond the user experience and address the human experience, and they have to find the courage to move from self-centered or human-centered to a heart-centered approach. 

Our goal is to evolve the way people think and see the world around them, how they engage and interact with one another, and how they come together - in all thier humanness - to solve problems, innovate, and design the future.
— Pate

Our humanness is key to more meaningful and impactful innovation. Innovation is a catalyst for people transformation.


Humangood (HG) is an innovation program focused on innovation, co-creation, and service design. It is built on the design thinking platform but goes beyond the customer, the user, and the employee experience; and focuses on the human experience - our humanness. At our core, we are driven to connect in two ways - in the inside, our head and heart, and on the outside, our potential, relationships with others, and our purpose in the world.

The world has become more interconnected and disconnected at the same time. We have become more polarized in almost every aspect of the world we live in. The outside world now mirrors the inside of self-separation. As societies and organizations, we are failing at both meaningful innovation and engagement because of this separation. If we are going to solve these huge challenges in the world today, it is imperative we find new ways of working together. We have to re-learn how to connect with the head and the heart. We have to find our way back to “heart”.

The HG approach is built around workshops, internal programs, and toolsets. HG creates a safe and supportive place to take off our daily armor and allows us to consciously practice vulnerability, worthiness, shame resilience, and courage. It provides a space to re-learn, practice, and build new neurological pathways around HG’s core attributes of empathy, ambiguity, diversity & inclusion, equanimity, and altruism that lead us back to “heart”. The program builds on synchronistic moments and shared experiences that over time create a tipping point transforming the culture to one of innovation, engagement, connection, and trust. At our highest and best, I believe we were designed to live with boundaries…not armor.

If we want people to fully show up, to bring their whole selves including their unarmored, whole hearts - so that we can innovate, solve problems, and serve people - we have to be vigilant about creating a culture in which people feel safe, seen, heard, and respected.
— Dr. Brené Brown, Dare to Lead